One among many
Emotion plays a large part in drawing support to nonprofit organizations. Often the cause supported by the nonprofit is a large one so the tendency is to let people know how large this problem is in hopes to invoke a sense of urgency and a need to act now. The problem with this is that human nature does not like to deal with massive challenges, these tend to get avoided. When we focus on the catastrophic, the one gets lost in the many. Donors as individuals or organizations might then choose to find a cause where the perception is that…